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Gallery of Honour-Eregalerij - 2013 - John Lewis Marshall

Gallery of Honour-Eregalerij - 2013 - John Lewis Marshall


Rijksmuseum – Power of strategic partnerships

C a s e :  F o u n d e r  P h i l i p s  &  R i j k s m u s e u m  a s  M a s t e r s  o f  L i g h t

The Rijksmuseum is the museum of the Netherlands. A total of 8,000 treasures spread over 80 galleries tell the story of 800 years of Dutch art and history from the Middle Ages to the present day, and of major aspects of European and Asian art. Most of all the Rijksmuseum, as a national institute, is the home of the Dutch Masters of the Golden Age with all-time favorites as Jan Steen, Frans Hals, Johannes Vermeer and Rembrandt van Rijn. Vision and mission: The Rijksmuseum links individuals with art and history. At the Rijksmuseum, art and history take on a new meaning for a broad-based, contemporary national and international audience. The Rijksmuseum keeps, manages, conserves, restores, researches, prepares, collects, publishes, and presents artistic and historical objects, both on its own premises and elsewhere. The Rijksmuseum wants to keep ahead in innovation. A great example of innovation in the Rijksmuseum is the game changing Rijksstudio website. The Rijksstudio project allows, as the first museum in the world, the visitor to browse more than 210,000 super-high resolution art images, copy them, cut and paste them, mash them up, make online collections, share them, and arrange them to make custom objects, for both private and commercial use. In this way, Rijksstudio makes the collection accessible and available for everybody in the world.

Open for the world

The Rijksmuseum is of and for everybody. The Rijksmuseum cherishes its long lasting relationship with his benefactors, who help the Rijksmuseum realize its ambitions. By connecting people and organizations, the Rijksmuseum is able to welcome all children for free, to be open 365 days a year and to make sure the Rijksmuseum is accessible for all.

Corporate strategic sponsorships

The Rijksmuseum believes in long-lasting collaborations. The Rijksmuseum believes in investing in each other. The Rijksmuseum believes that the more you know one another, the more you can do together. That’s why they build structural strategic partnerships together with their sponsors. As a corporate sponsor, you will be providing invaluable support to the cultural and social objectives of the Rijksmuseum. At the same time, your sponsorship of the Rijksmuseum will provide many avenues for achieving your business objectives, strengthening your relationship with people and clients and positioning your brand.

Target groups

_Cultural tourist
_Art lover

Prior and current sponsors, partners & Rijksclub (business club):

Founder: Philips.

Main Sponsors: BankGiro Loterij, ING and KPN.

11 sponsors and partners. 30 Rijksclub members


Type of company: Foundation (“Stichting”) under Dutch law (not for profit)
Year of foundation: 1800
Geographical business influence: local, regional, national, international
Visitors: 2019: 2.7 mio
Shows/events per year: approx. 500
Interior usable area of company buildings: 44,500 m² (of which 29,300 m² for public) Exterior usable area: 14,800 m² (gardens)
  • Miro Femme Et Oiseau 1967 Fondation Marguerite Et Aimee Maeght Foto Olivier Middendorp
  • Miro Jeune Fille S'evadant Fondation Marguerite Et Aimee Maeght Foto Olivier Middendorp
  • Rijksmuseum - 2014 - Erik Smits